Employment Highlights

Experience

My Franchise CPAs

SEO Manager • Web Designer

1/2019 – Present
  • Develop & maintain website
  • Implement and maintain SEO strategy
  • Implement and maintain all PPC efforts
  • Drive qualified leads using all digital marketing channels
  • Create & manage all content and digital marketing
  • Design and manage newsletters, e-books

Virtual Stacks

SEO Manager • Web Designer

9/2017 – 6/2019
  • Created all Digital Marketing workflows & processes
  • Developed SEO guidelines, from on-boarding, to off-page SEO
  • Wrote Social Media posting guidelines & evergreen content
  • Trained employees & interns in SEO, PPC, Web Design, etc.
  • Managed dozens of PPC accounts, from $500 – $15k monthly
  • Designed websites & handled website maintenance
  • Designed and published landing pages & new content
  • Designed monthly report template, discussed results with clients

Newsome Melton

SEO / SEM Manager • Web Designer

9/2016 – 3/2017
  • Created new landing pages & skyscraper pieces
  • Created & Managed Google PPC Ads, generated new case leads
  • Assigned blogs to legal writers, edited & published their work
  • Managed dozens of social media accounts for our 4 websites

Incito Labs

Founder • SEO Manager • Web Designer

7/2014 - 9/2016
  • Handled everything being a founder; from CRM to CMS, web design, support, graphic design, social media, project management, everything that had to get done I did it!
  • Designed & managed dozens websites and apps
  • Used SMS & Social Wifi to gather numbers & build email lists
  • Created PPC campaigns for Incito Labs and our clients

Education

Full Sail University

Marketing & Media / Entertainment
2009 - 2012
  • Internet Marketing MS
  • Entertainment Business MS
  • Music Business BS
  • Recording Arts AS

Mid-Florida Tech

Culinary Arts Program
1996
  • Sanitation & food handling
  • Baking fundamentals
  • Hot & cold food prep
  • Line cooking
  • Banquet cooking
  • Took my talents to Atlanta and cooked in the Georgia Dome kitchen for the 96′ Olympics!
  • Cooked for Disney, Sea World, Epcot’s Food & Wine Festival, MGM’s Brown Derby, and a bunch of other spots in the Orlando tourist area

Internship

SBK Live - WTKS 104.1
2011 - 2013
  • Managed Real Radio 104.1 & SBK Live’s social pages during live shows
  • Co-Manager of Orlando Weekly’s inaugural “Best Twitterer” award
  • Launched email newsletter campaigns
  • Edited & converted the live show into podcast files
  • Booked guests & managed appearances
  • Answered phone calls & put the right people on-air
  • Mic’d live musical performances
  • Acquired internships for FSEDM members

Volunteering

FSEDM: Full Sail’s Electronic Dance Music Organization
2009 – Present
  • Created community, infrastructure, branding, website, “officer” roles
  • Created, booked, edited, and produced a podcast show with 200 episodes
  • Guide new Presidents and officers in their roles and convey FSEDM’s core philosophies and values

Additional Education

Google Certifications

Google Analytics
Issued Jul 2017

Google Adwords (Fundamentals)
Issued Jul 2017

Google Adwords (Mobile Advertising)
Issued Jul 2017

Google Adwords (Shopping Advertising)
Issued Jul 2017

Udemy

PHP Course
Course description: Learn PHP, JavaScript, WordPress theming & the WP REST API to Create Custom & Interactive WordPress Websites

WordPress Speed Course
Course description: Our A – Z Performance Blueprint to Make Your WordPress Site Not Just Fast, But One of the Fastest Sites On Earth!