Experience
SEO Manager
Sep 2017 – June 2019
- Created all Digital Marketing workflows & processes
- Wrote SEO task list, from on-boarding, to off-page SEO
- Wrote Social Media posting guidelines & evergreen content
- Trained employees & interns – taught SEO, PPC, web design, etc.
- Created content calendars for social media / blog writers
- Managed dozens of PPC accounts, from $500 – $15k monthly
- Performed web design edits & website maintenance
- Designed and published landing pages & new content
- Designed monthly reports & discussed results with clients
Newsome Melton
SEO / SEM Manager
Sep 2016 – March 2017
- Created new landing pages & skyscraper pieces
- Created & managed Google PPC Ads, generated new case leads
- Managed dozens of social accounts for all 4 of our websites
- Assigned content to writers, edited & published their work
- Created a marketing plan for 2018
Swimsuits Just For Us
Digital Marketing Manager
May 2016 – Sep 2016
- Created blogs, contests, added 500+ emails to the list
- Acquired influential guest bloggers & backlinks
- Managed & created PPC ads in Google, Facebook, Twitter
- Managed social pages, wrote content, performed outreach
Incito Labs
Founder, Marketing Manager, Designer
July 2014 - May 2016
- Handled everything being a founder; from CRM to CMS, web design, support, graphic design, social media, project management, everything that had to get done
- Designed & managed dozens of desktop & mobile websites
- Used SMS & Social Wifi to gather numbers & text customers
- Designed PPC campaigns for Incito and our clients
Education
Full Sail University
Marketing & Media / Entertainment
2009 - 2012
- Internet Marketing MS
- Entertainment Business MS
- Music Business BS
- Recording Arts AS
Mid-Florida Tech
Culinary Arts Program
1996
- Sanitation & food handling
- Baking fundamentals
- Hot & cold food prep
- Line cooking
- Banquet cooking
- Took my talents to Atlanta and cooked in the Georgia Dome kitchen for the 96′ Olympics!
- Cooked for Disney, Sea World, Epcot’s Food & Wine Festival, MGM’s Brown Derby, and a bunch of other spots in the Orlando tourist area
Internship
SBK Live - WTKS 104.1
2011 - 2013
- Managed Real Radio 104.1 & SBK Live’s social pages during live shows
- Co-Manager of Orlando Weekly’s inaugural “Best Twitterer” award
- Launched email newsletter campaigns
- Edited & converted the live show into podcast files
- Booked guests & managed appearances
- Answered phone calls & put the right people on-air
- Mic’d live musical performances
- Acquired internships for FSEDM members
Volunteering
FSEDM: Full Sail’s Electronic Dance Music Organization
2009 – Present
- Created community, infrastructure, branding, and “officer” roles
- Designed & deployed multiple websites
- Booked, hosted, edited 200 episodes of “FSEDM Our Way” – our radio & podcast show
- Guide new Presidents and officers in their roles and convey FSEDM’s core philosophies and values
Additional Education
Google Certifications
Google Analytics
Issued Jul 2017
Google Adwords (Fundamentals)
Issued Jul 2017
Google Adwords (Mobile Advertising)
Issued Jul 2017
Google Adwords (Shopping Advertising)
Issued Jul 2017
Udemy
PHP Course
Course description: Learn PHP, JavaScript, WordPress theming & the WP REST API to Create Custom & Interactive WordPress Websites
WordPress Speed Course
Course description: Our A – Z Performance Blueprint to Make Your WordPress Site Not Just Fast, But One of the Fastest Sites On Earth!